client
Fabindia, Delhi
Services Involved
Interior Architecture, Design / Decor & Styling
the job in a nutshell
Largest Fabindia store in India at 25 thousand square feet!
At its core, Fabindia Home is as much about sustaining artisan livelihoods as it is about furnishing homes.
Fabindia Home brings India's craft traditions - block printing, hand-weaving, pottery, woodwork - into everyday living spaces. Each piece is made in collaboration with rural artisans rather than mass-manufactured, keeping traditional skills economically viable. The ethos centres on authenticity: natural materials, earthy tones, and handmade imperfection over uniformity. It reframes "ethnic" craft as contemporary and livable, not decorative or dated.
The spatial branding included working with a designer and turning 2D collateral into a 3D format.
We used a bold colour palette of red, green, pink and blue and accessorised with fun complimentary cushions and decor.
