In a series of ads for Smoothix, Slip worked alongside Mad About Digital and Alok Utsav Films to design, art direct and produce sets for the ads. The series aimed to demonstrate how to properly drink the new cereal shake. The set for these ads primarily involved the design and build of an aeroplane interior. So fasten your seat belts and enjoy the ride!
Art Direction / Production Design / Installation
the job in a nutshell
To design a cross section of aeroplane.
Our production involved designing not just the aeroplane itself, but sets for six other films.
We used the colour palette from the Soulfull brand guidelines to make all the films uniform in their aesthetic. The script and storyboard became our project brief, informing our design process.
The props sourced by us ranged from almonds to cutlery to an entire living room set up including a couch and television.
Our preparations began two days in advance, making sure the lighting and paint shades worked in harmony with each other.
Agency: Mad About Digital DOP: Alok Utsav Art Direction: Kamini Rao Production Design: Studio Slip