![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/6112cdd3-95c2-4904-b8fd-48b8749c4c5a_rw_1920.png?h=332764494b52fec561bd555fb11313fd)
client
Soulfull/Smoothix
Services Involved
Art Direction / Production Design / Installation
the job in a nutshell
To design a cross section of aeroplane.
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/bbcf99a6-b68d-46ff-93a2-613860bdfb96_rw_1200.png?h=b7d6bd75a7327cb02c1d86f26a13633e)
Our production involved designing not just the aeroplane itself, but sets for six other films.
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/c7fedf34-db04-4692-b340-d55a8c0bb54c_rw_1920.png?h=56acf85a1026773c64623b70ef896408)
We used the colour palette from the Soulfull brand guidelines to make all the films uniform in their aesthetic. The script and storyboard became our project brief, informing our design process.
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/55b89950-678d-479a-b809-159fd94f169d_rw_1200.png?h=5114e91c405a44dece26274ba3e37e5c)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/9a358e65-5bb3-4e4f-bd43-3a65021d5085_rw_1920.png?h=e3ac2b71822993b5d3c9a21225535b1d)
The props sourced by us ranged from almonds to cutlery to an entire living room set up including a couch and television.
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/7aea1322-770d-4f15-87a2-36ee0606ab96_rw_1920.png?h=32de02b7814fd7604d521fb7a7dc7050)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/3fc1e664-b4ba-4404-a977-56f1fdacbc51_rw_1920.png?h=fd569e186f07f241d8c9d4f457be1080)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/85da544f-a7ad-4e14-b46e-70a9e505fdf0_rw_1920.png?h=f3442b6dd7ac4b8fab0ef7feb4a7f3fd)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/a6fa59c5-1444-49fe-84da-09c186463721_rw_1920.png?h=8d6297422b2a24441d838aaf4ef850bd)
Our preparations began two days in advance, making sure the lighting and paint shades worked in harmony with each other.
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/d3af4fa8-a4e5-4b40-8c9c-eae21dc9392c_rw_1200.jpeg?h=dd533642a461aff4cb9088dc8b413b93)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/ca4308bb-f7d5-4671-9433-3e9c284fc4ba_rw_1920.jpeg?h=d2f08b27f96e0296349a2efe42a8318d)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/d4227f66-2410-4211-a976-2a26ef5d0e1c_rw_1920.jpeg?h=358e38acc13efaf162549f2a43f986f8)
![](https://cdn.myportfolio.com/f967ee2b-7f95-4ffd-933d-af5be3277b42/3781b6e8-09d6-4419-a4c9-6b8695ab375a_rw_1200.jpeg?h=7d3d759b38824673ddeb2ba7d53db125)
Credits
Agency: Mad About Digital
DOP: Alok Utsav
Art Direction: Kamini Rao
Production Design: Studio Slip
DOP: Alok Utsav
Art Direction: Kamini Rao
Production Design: Studio Slip