Studio Slip - Small Case: Dieting Isn't Easy

In a series of ads for Smallcase, Slip worked alongside Bluebot Films to design and produce sets for the ads, aimed at playfully demonstrating how easy it is to invest with Smallcase. The set for this particular ad involved the design and construction of a giant rotating cake.

October, 2019

client

SmallCase Technologies

Services Involved

Art Direction / Production Design / Installation

the job in a nutshell

To design and produce a very (very) large cake.

Our production involved designing not just the cake itself, but every individual piece of candy that decorated it.

The pieces were built, painted and assembled upon a rotating platform, completing the scene for this whimsical storyline.

Credits

Director: Carl Savio
DOP: Kavin Jagtiani
Production House: Bluebot Films
Executive Producer: Carl Savio
Producer: Russ Peterson Blueprint Productions
Line Producer: Anand Kumar Perfecto Productions
Production Assistants: Manjunath and Allwin
Agency Brand lead: Matthew Joseph
Agency Creative Team: Gagan Naidu Rahul GR Amy Lokhandwala
Agency Brand Team: Sheetal Jain Kim Coyne

1st AD: Krishna Prasad Raveendran
2nd AD: Rahul GR
Art Director: Kamini Rao Studio Slip
Editor: Krishna Prasad Raveendran Sri Srii Harsha
Music: Abhijith S, Emotion Audio
Wardrobe Stylist: Ria Joseph
Makeup and Hair: Pushpa Krishnappa
Casting: Piyush Raina
Focus Puller: Dev
Gaffer: Kiran Kumar
Colorist: Tom, Krishna Prasad Raveendran
Story board: Rahul GR