Set & Exhibition Design

mi Beard Trimmer

Set & Exhibition Design

mi Beard Trimmer

Xiaomi India's latest product Mi Beard Trimmer got an elaborate launch video by Momo Media. Slip was hired to design and execute three bathrooms sets in the span of three days for this viral launch campaign with a little under a million views. Each set had a distinct style to match the personalities of each character in the video.

July, 2020
client
Xiaomi India
Services Involved
Set Design / Art Direction / Production Design
the job in a nutshell
To design mock loos for three hairy men.
Each of the three sets had to be designed with a completely different aesthetic, matching the personalities of each character featured in the ad. Our process included 3D models, tech drawings, set builds and prop sourcing trips for all three sets. 
The Precision Parlour
The first set was designed to be a minimal two-toned tech friendly bathroom filled with modern accessories and gadgets that feature clean, simple lines. The teaser video also included a miniature ICU for a dying trimmer.
WATCH THE TEASER
The Studly Style Shop
This set featured an all-bling Bollywood bathroom with fun but obnoxious characters coming alive. The set was designed with dark green cladding, gold accents and a bold wallpaper to match our character's personality.
WATCH THE TEASER
Salon de Pierre
With its light cream cladding and intricately carved gold mirror, this third and final stylish set was designed to be the epitome of all things classy.
WATCH THE TEASER
          
Credits
Creative Director: Akhil Sukumaran
Creative Team: Mathew Joseph, Anant Sharma
Account Manager: Akanksha Navada
Director: Anant Sharma
Assistant Director: Mathew Joseph, Johnny Ambrose
Production: Bushra Shariff
Line Producer: Perfecto Productions
Director of Photography: Bharath Parashuram
Stylist: Wardha Ahmed
MUA: Dhanya Raghavan, Pratap
Editing & Colour Grade: Suraj Sumanth
2D Graphics & Animation: Suraj Sumanth, Nabeel Musthafa
Sound Design & Music: Anant Sharma
Voice Over Casting: Voice Box
Voice Over Artists: Charu Sharma, Maahir Mohiuddin, Anant Sharma, Rijul Ray

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