client
Arjun Kamath
Services Involved
Art Direction / Production Design / Installation
the job in a nutshell
To create surreal, emotional and borderline apocalyptic scenes.
The Anxiety Series broaches the perennial effects of anxiety, translating the volatile fears of its victims into a vibrant pictorial and poetic narrative. This combination of photographs and poetry taps into the lives of eight fictional characters, each subsisting in a distinct situation and dealing with a variety of emotions. The stories delve into misadventures of Anxiety from social anxiety, PTSD, bullying, body-shaming, and more.
Through the course of this project, we worked on sourcing and styling eight different sets – each designed to tell a very specific story – within a derelict abandoned factory. The stories are all set in different locations of Bangalore, India, a country in which mental illnesses still go unnoticed and are often undermined. However, these emotions are universal and so are the prejudices they incur. This series communicates the gruesome effects of anxiety to a wide audience. It is also an attempt to empathise with the victims by giving them a voice.
Each set location hand picked by us had specific requirements. We worked with crumbling walls, lighting and camera angles to make the client's vision come alive. Every single detail in each set was carefully curated to contribute to the narrative of each photograph in the series.
Credits
Creative Director/Photographer/Poetry: Arjun Kamath
Production Design: Studio Slip
Art Direction: Kamini Rao/Studio Slip
Assistant Director: Vineet
Styling: Wardha Ahamed
MUA: Pragna Krishna
Hair: Awon Wungkhai
Actors: Swetha Tripathi, Yasmin Sait, Shreya Krishnan, Venkat Dhondale, Arvind Dev, PD Chandra
Production Design: Studio Slip
Art Direction: Kamini Rao/Studio Slip
Assistant Director: Vineet
Styling: Wardha Ahamed
MUA: Pragna Krishna
Hair: Awon Wungkhai
Actors: Swetha Tripathi, Yasmin Sait, Shreya Krishnan, Venkat Dhondale, Arvind Dev, PD Chandra
